Ylab is a new-generation brand strategy consulting company with a broad international perspective, a solid brand strategy system, in-depth local insights, and implementation capabilities. We are committed to working with like-minded clients to create brands that shape the world for international and domestic enterprises.

 

In 2022, Ylab was selected by Campaign Asia, a globally recognized media organization, as the 2022 Campaign Greater China Consultancy of the Year and nominated for Greater China Boutique Agency of the Year and Greater China Specialist Agency of the Year.

 

Ylab is one of the rare independent consulting firms that provides global and local brand strategy and growth consulting services to Fortune 500 companies. Our clients include top brands such as Bayer China, Unilever (Skincare and Wellness Brands), the a2® Milk Company, Beijing Universal Resort, Colgate Group’s Skin Health Group, Budweiser, Nestlé, Philips, GSK, The North Face®, Organon & Co., Shui On Land Limited, Enova, Enhance Biomedical, and more.

 

We explore and create new business strategies, brand strategies, product strategies, and marketing strategies and ideas for brands. We provide brand diagnosis, forward-looking market trend research, consumer research, competitive research, and more. Based on this foundation, we offer one-stop innovative solutions that range from business model design to top-level brand strategy, integrated marketing communications, and product innovation.

 

Through brand strategy practices, Ylab has developed a unique brand methodology system, creating the "Eco-system Brand Value Wheel Model." By developing brand strategies tailored to different audiences, we accompany brands to become an ecosystem rather than just a statement. Ylab accurately grasps the ever-changing market, seizes opportunities, sets anchors. We conduct industry evolution research in the field of wellness, beauty & care, fast-moving consumer goods, pets, and other industries. We have developed the “Industry Supply and Demand Evolution Model” of Ylab.

 

We have deep insights into consumer groups. With 10 years of intergenerational research focusing on generations born in the 1980s, 1990s, 1995s, and 2000s, we conduct a series of qualitative and quantitative basic research and combine them with applied research in the fields of wellness, pets, mother and baby, skincare, and F&B. This provides a solid foundation for brands to better understand and gain insights into consumers and anticipate future consumer demands. Ylab has shared intergenerational research and Gen Z research results with the industry on multiple occasions, and in 2023, we released a research report on the post-2000 generation, contributing to the field of brand marketing. Since 2022, Ylab has been conducting a series of women's research and sharing insights with the industry, empowering brands in the field of mother and baby, beauty, fashion, and fragrance.

 

Ylab adheres to the belief of "Long-Termism." We only serve as long-term mentors and provide services to visionary entrepreneurs and brands with social value. Meanwhile, we promise to collaborate with our clients to build "world-shaping brands" that can last for centuries, with the highest professional standards and innovative spirit.