Redoxon

Redoxon, a vitamin supplement brand under Bayer, experienced explosive growth during the pandemic. The group has decided to elevate it from a single-category brand to a comprehensive health supplement brand. In this context, Redoxon needs to establish its own brand strategy system from scratch.

1. Local Consumer Insights: Combine changes in the Chinese macro environment to uncover the special significance of effervescent vitamins to Chinese consumers

2. Category Expansion Planning: Develop a three-step category expansion plan based on trends in the health supplement industry and the strengths of Redoxon

3. Brand System Construction: Brand value proposition, brand uniqueness, product matrix, brand tonality

4.Brand Development Planning: Short-term and long-term development goals, core categories, target audience, communication scenarios, and messaging

• Market Research
• Co-creation Workshop
• Brand Upgrade Strategy
• Brand Slogan